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Cherry Trading Company, known through its Cherry Rent-A-Car brand, is a nationwide car rental provider in Saudi Arabia. The company has built its reputation around convenience, accessibility, and customer service, offering a wide range of vehicles that cater to both budget-conscious and comfort-seeking customers. Its slogan, "Your key to unforgettable journeys," reflects its focus on reliability and memorable travel experiences. With an easy online booking system and 24/7 support, Cherry positions itself as a dependable choice for short-term mobility across the Kingdom.
The company's business model revolves around flexible rental options, including same-branch or different drop-off arrangements, designed to meet the diverse needs of its customers. Its fleet includes popular models such as the Toyota Camry, Ford Taurus, Hyundai Sonata and Elantra, as well as Kia Pegas and K4. This mix of vehicles allows Cherry to balance affordability with performance and comfort, ensuring that customers can select cars that fit their budget and travel style. Daily rental rates vary depending on the model and fuel grade, reflecting a tiered pricing strategy that accommodates different market segments.
Cherry Trading Co. has achieved significant scale in the Saudi market. It serves more than 50,000 customers and operates a fleet of over 10,000 vehicles, supported by a multi-branch network that enhances accessibility and convenience. This operational depth enables the company to meet demand across regions and maintain a strong presence in the competitive car rental industry. Its emphasis on fleet quality and customer service has helped it establish a loyal customer base and sustain growth.
In December 2025, Cherry Trading Co. made its debut on the Saudi Exchange (Tadawul), marking a major milestone in its corporate journey. Listed under ticker 4265, the company floated 9 million shares, representing 30% of its share capital. The initial listing price was SAR 28 per share, with early trading reflecting typical post-IPO volatility. Recent market data shows the stock trading around SAR 26.40, as investors assess the company's growth prospects and operational performance. The listing places Cherry among a wave of new entrants to Tadawul in 2025, highlighting the dynamism of the Saudi capital markets.
Strategically, Cherry's entry into the public market signals its ambition to institutionalize growth, strengthen governance, and leverage capital for fleet expansion and operational optimization. While the company benefits from strong brand recognition and a large customer base, it faces challenges common to the rental industry, including fleet depreciation, seasonal demand fluctuations, and competition from ride-hailing and subscription models. Nevertheless, its scale, customer focus, and capital market access position it well to pursue long-term growth in Saudi Arabia's evolving mobility sector.
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