Umm Al Qura launches unified digital platform for Masar Destination investors

03/02/2026 03:34 AST

Saudi-based Umm Al Qura for Development & Construction Company has announced the launch of a unified digital platform for property ownership within its premium Masar Destination in Makkah through approved developers.

Spanning over 1.2 million sq m area, Masar Destination is the largest urban project in Makkah. Its portfolio, which spans hotels, residential and hotel apartments, and integrated commercial and medical facilities, aligns with the Kingdom's vision for advanced urban environments that serve both visitors and residents.

The new digital platform provides accurate and up-to-date information in both Arabic and English about all approved developers within Masar destination, thus enhancing transparency and establishing high levels of regulation within an integrated urban system, stated Umm Al Qura, the owner, developer and operator of Masar Destination.

The key initiative, which reflects the company's responsible approach to urban development and its commitment to preserving the unique character of place and enhancing quality of life, was unveiled at the ongoing Future Real Estate Forum 2026, a premier real estate event in the kingdom, featuring over 300 global speakers as well as representatives from more than 120 countries.

Commenting on the initiative, CEO Yasser Abuateek said: "The launch of the unified digital ownership platform at Masar is a strategic step toward enhancing transparency and innovation in the real estate sector. It highlights our commitment to providing an integrated urban experience that supports the goals of Saudi Vision 2030 and contributes to positioning Makkah at the forefront of digital transformation."

"It also strengthens confidence in the real estate market by offering diverse options that meet residents' needs within a modern and sustainable urban environment," he stated.

Umm Al Qura had recently signed development agreements with a number of developers and investment funds worth over SAR63 billion ($16.7 billion), including acquisition and infrastructure costs, reinforcing its position as one of the Kingdom's most prominent investment destinations.

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