GFH announces rebrand

02/04/2026 06:05 AST

GFH Financial Group has announced a strategic rebrand to GFH Bank, marking a major shift in the firm's business model and identity.

The change was approved by shareholders during an extraordinary general meeting for the financial year ended December 31, 2025.

The move reflects the group's evolution into an integrated banking and investment institution.

The transition comes as credit, financing, and treasury activities now account for approximately 60 per cent of the group's total business.

This integrated model is designed to diversify income streams and bolster long-term financial sustainability.

In recent years, the group has pivoted towards a partnership-driven approach in asset management, forming associate companies with specialised partners to oversee investment activities.

This allows the core banking platform to remain the primary focus while enhancing operational efficiency.

GFH chief executive officer and board member Hisham Alrayes said the new name is a direct reflection of the group's recent transformation.

"While we were previously focused primarily on asset management, today we are increasingly driven by credit, financing, and treasury activities, which represent a significant share of our business and revenues," Mr Alrayes said.

"It is important that our name clearly reflects this evolution to investors and the market."

He added that the rebranding coincides with the group's accelerated digital transformation and the launch of new digital platforms.

GFH currently manages approximately $24 billion in assets and funds.

Its global portfolio spans the GCC, US, and Europe, covering sectors such as logistics, healthcare, education, and technology.

The group's shares are listed on the Bahrain Bourse, Abu Dhabi Securities Exchange, Boursa Kuwait, and Dubai Financial Market.

GDN Online